Freshness
You look current
A renewed identity brings your brand into today; the customer sees you as current and alive, not stuck in the past.
The problem
Your brand didn't grow with you
A dated brand that doesn't reflect growth and has scattered hides its value; an inconsistent look lowers trust, and a new audience turns to a rival who fits the times.
A dated, outdated look
An identity built years ago now lags behind the times; the customer sees your brand as stuck in the past rather than modern.
Your identity doesn't reflect your growth
Your business has grown and your service has evolved, but your brand still tells its small early-day story, not the strength you have today.
An inconsistent, scattered brand
Logos, colors and tones added piece by piece over the years don't fit together; your brand looks scattered and undecided.
You can't speak to a new audience
Your audience has changed or grown younger; the old identity feels foreign to them, and your brand can't reach new customers.
How it looks
Your brand is reborn before your eyes
It keeps the core of your old identity, refreshing the colors and logo to fit the times, all you do is like the renewed version and approve.
Rebranding · Brand Refresh
Your brand is being redesigned
%brand perception ↑
marka
old identity
2012
BRAND
new identity
Same soul · new face
Before
After
Refreshed Items
Same soul · new face
Continuity
A gentle transition from old to new, keeping your value
We don't throw away the recognition and customer trust you've built over the years; we keep the core of your brand and refresh only the parts that have fallen behind the times. Your customer keeps recognizing you, but this time sees you stronger.
value preservedseamless transition
A gentle transition from old to new, keeping your valueFreshness
A fresh, contemporary and end-to-end consistent new identity
We gather the renewed logo, color and font into one consistent identity. From card to website, social media to signage, your brand speaks the same fresh, contemporary language everywhere and reflects the strength you have today.
contemporary identityconsistent everywhere
A fresh, contemporary and end-to-end consistent new identityHow it works
Your brand renewed in four steps
01
Listen
We listen to your brand's past, its position today and where you want to go, and decide what to keep and what to renew.
02
Set the direction
We define a new color, font and visual direction that fits the times while keeping the strength of the old identity, and draw up a few strong concepts.
03
Renew
We carefully refresh the logo and corporate identity, review them with you and shape the final version.
04
Hand over
We deliver all renewed files and the brand guidelines ready to use; you make the transition smoothly.
What you gain
What does rebranding add to your business?
Continuity
Your built-up value is preserved
Renewal isn't starting from scratch; the recognition and trust you've earned over the years stay intact, with freshness added on top.
Strength
Your growth shows in the brand
The new identity tells the strength you have today; your brand now shows where you've arrived, not its small early-day self.
Reach
You reach a new audience
A refreshed brand speaks again to a changed or younger audience; it opens your door to new customers.
Frequently Asked Questions
Good to know
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